THE SOLUTION

Using Salesforce, we wrapped a sales system around the core billing system, enabling Ecotricity to differentiate prospects from live customers; this required an integration with the core SAP system. We then extended this with a referral mechanism and marketing automation to drive acquisition.

Having proven the value and flexibility of Salesforce, we further extended its use into two new areas of the business; Ecobonds and the Electric Highway. This not only allowed Ecotricity to have clear visibility of customers across all services, but supported cross selling activity and customer servicing for these business units.

Over time, Ecotricity has continued to leverage the power of Salesforce, which is now a core system and underpins customer service and sales across all areas of the business.